William Bernhard • Product Design Leader
William Bernhard • Product Design Leader
Designing systems that scale. Leading teams that deliver.
Designing systems that scale. Leading teams that deliver.
Designing systems that scale. Leading teams that deliver.
I lead product design teams at the intersection of complexity and clarity — turning tangled systems in B2B and B2C retail, fintech, data, and developer tools into experiences that move business metrics. My work connects design strategy to revenue, retention, and organizational scale.
I lead product design teams at the intersection of complexity and clarity — turning tangled systems in B2B and B2C retail, fintech, data, and developer tools into experiences that move business metrics. My work connects design strategy to revenue, retention, and organizational scale.
How Design Strategy Helped Blend Land Navy Federal Credit Union
I built and directed the design function for Blend's low-code Builder Platform — establishing the team structure, design system, and strategic roadmap that enabled banks to launch financial products in months instead of years.
View case study
Consumer Banking Suite Revenue Growth, 2023 vs. 2022
22%
Projected Annual Transactions from Navy Federal Credit Union Deal
2M+
How Design Strategy Helped Blend Land Navy Federal Credit Union
I built and directed the design function for Blend's low-code Builder Platform — establishing the team structure, design system, and strategic roadmap that enabled banks to launch financial products in months instead of years.
Consumer Banking Suite Revenue Growth, 2023 vs. 2022
22%
Projected Annual Transactions from Navy Federal Credit Union Deal
2M+
Designing for Scale: A Revenue-Driving Program for Staples Business Advantage
I led the design strategy for a net-new program on Staples Business Advantage, a platform serving 1M+ weekly users — guiding my team from early concept through launch and driving $500M+ in annual revenue impact.
View case study
Customers
90K+
Annual Revenue
$500M+
Mentoring Designers: Finding the Deep End of the Pool
I mentored a junior designer in designing and launching a brand new program on Staples’ business platform, Staples Business Advantage, which serves over 1,000,000 users weekly. Together, we simplified a complex concept into an accessible, revenue-driving program for Staples’ customers.
Customers
90k+
Annual Rvenue
$500M+
Leadership Experience
Leadership Experience
Senior UX Manager
Senior UX Manager
Senior UX Manager
Staples
Staples
Staples
2023-Current
2023-Current
Product Design Manager
Product Design Manager
Product Design Manager
Blend
Blend
Blend
2022 - 2023
2022 - 2023
Product Design Manager
Product Design Manager
Product Design Manager
VMware
VMware
VMware
2021- 2022
2021- 2022
UX Manager
UX Manager
UX Manager
PitchBook
PitchBook
PitchBook
2018 - 2021
2018 - 2021
UX Manager
UX Manager
UX Manager
TUNE
TUNE
TUNE
2015 - 2018
2015 - 2018
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Testimonials
Testimonials
Eve Rallo
Director of Product
Design at Instagram
"Though [William] was good at building clear and thorough designs he was extremely skilled at building strong relationships across key roles to bring those designs to fruition."
Sonali Nigam
Sr. Product Designer
at Hubspot
"I had the pleasure of having William as my manager at VMware. He treated me as an integral part of his team and supported my career growth and success."
Funke Abudl
Product Design Leader
at Okta
"William is THE leader you want on your leadership team. He leads with empathy and continuously creates a psychological safe space for his reports and peers. He is a conscientious, adaptable and effective leader."
Skills
Skills
Design Management
Design Management
Design Ops
Design Ops
People Management
People Management
Coaching
Coaching
Team Performance
Team Performance
Product Strategy
Product Strategy
Design Thinking
Design Thinking
Relationship Building
Relationship Building
Product Design
Product Design
UX Design
UX Design
UI Design
UI Design
Design Systems
Design Systems
User Research
User Research
Usability Testing
Usability Testing
User Flows
User Flows
Content Strategy
Content Strategy
Systems Thinking
Systems Thinking
Systems Thinking
Systems Thinking
Workshopping
Workshopping
Data-driven Storytelling
Data-driven Storytelling
Figma
Figma
Miro
Miro
Claude
Claude
ChatGPT
ChatGPT
CoPilot
CoPilot
Contact Me
Product Design leader and player-coach building high-performing teams at the intersection of design craft and business strategy.
© 2026 William Bernhard
Product Design leader and player-coach building high-performing teams at the intersection of design craft and business strategy.
© 2026 William Bernhard
Product Design leader and player-coach building high-performing teams at the intersection of design craft and business strategy.
© 2026 William Bernhard